Much like a ship flailing around at sea, in the dark, near a rocky coastline, as a storm rages (ok, you get the point, I’ll hold off mentioning the hole in the hull that’s filling with water!) your brand can get into deep water without…
Still ranked as the number 1 social media platform, Facebook has amassed 1.7 billion monthly users with 15 million users in Australia alone. By now, it’s more than likely you have a Facebook page for your business but you might be wondering whether it’s actually…
The Oxford English Corpus has collated a list of the most commonly misspelled words in the English language. Accommodate, believe, chauffeur, embarrass and tomorrow are up there with the worst offenders and don’t forget i before e with receive. Pop Quiz! Yes or No, are…
When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere that was designed to promote a product or company message, but didn’t bore you senseless and (*gasp*) even piqued your…
While Pinterest may be completely addictive to those who love it; spending hours curating boards for everything from home ideas to wedding plans, is it actually a useful social media tool for your business? The answer is yes. Ranking higher than Instagram, Pinterest is the…
The other day as I wandered around Melbourne International airport I felt a little uneasy by just how many apps and other online platforms served up content relevant to my upcoming trip. My banking application popped up with a notification asking me if I wanted…
