Who says conservative brands can’t have a bit of fun?
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin Conservative brands get a raw deal. While their more youthful, sexy and luxurious cousins have a wonderful time being implemented in all […]
3 simple ways to start having more conversations with your customers
Do we ever really know what our customers are thinking? If your answer is yes, my guess is you invest a tonne of money in ongoing market research – both online and offline to stay on top of changing customer behaviours, expectations and perceptions. Or, you have a dedicated contact centre with customer service representatives […]
Marketing to millennials
By now it’s highly likely that you’ve seen Simon Sinek’s viral video on millennials. If you haven’t you should probably watch it. Sinek shares great insights into the millennial generation (born roughly after 1984) and suggests millennials are marked by how they were raised, impatience, technology addiction and their environment. If millennials make up a […]