Getting to know who your customers (really) are

When you ask clients who their customers are, more often than not, they’ll say something along the lines of ‘we have a growing and diverse mix of customers’ or ‘our customers are represented across many different segments, there’s no typical customer for us’. The problem with this is not zeroing in on the customers that […]

Four reasons to choose an independent marketing agency over a big corporate

The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate marketing agencies in the past, and their work has mostly […]

What makes a killer advertising campaign?

It’s a hard question and there are many views on what makes an advertising campaign great. Is it winning awards? Is it shifting more products? Or growing the public awareness of your product? In order to determine if a campaign is successful or not, you first have to determine what the desired goal is for […]