Monthly archive for May2018

How to win – tips on successful bid writing

We live in a very competitive world and if you want to win that next project, writing compelling and effective proposals is a must. When a business or government entity is looking for a partner for a specific project, often an Expression of Interest or…

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Can You Survive on Word-of-Mouth Alone?

The short answer is no. What!? A blog that answers the initial question in the first line and doesn’t make you read all the way through to the call to action at the end? Crazy right!? Make sure you tell all of your friends how…

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The True Cost of False Advertising

“You’ll feel better on Swisse.” This is the slogan that Swisse, a Melbourne health and wellness company, was forced to defend against false advertising claims. In March 2012, the Therapeutic Goods Administration (TGA) forced Swisse to cease using the slogan as it could not be…

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