Monthly archive for June2019

Keeping it real when your business is growing

Keeping it real when your business is growing

In today’s increasingly digital world, we humans are desperate for real connection. We don’t just want a product or service that meets our functional need, we want something that satisfies our soul. We want to deal with brands we can trust, with engaging experiences and…

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Hundreds of ways to diminish your brand position

Hundreds of ways to diminish your brand position

Recently I bought a new washing machine. I was disappointed that the ridiculous cost of repairing my, relatively new might I add, machine meant that the best option was to replace it. So, right from the beginning I was a reluctant buyer. Having trawled through…

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