insightful, customer-centric thinking

Cuckoo Strategy = Insight + Smart Thinking + Planning = Success

When agencies start talking about strategy, it’s easy to lose interest.  Sounds like jargon, grandstanding, and frankly, a waste of time.  Actually, strategy isn’t all that scary.  And it’s definitely not boring.  It’s simply having an end game in sight and choosing your path to get there. What this means for your business is a clear path to real results, ROI, and revenue.  That got your interest? At Cuckoo, we have strategy for breakfast, lunch and dinner.  And sometimes a midnight snack.  It underpins everything we do, every recommendation we make, and every campaign we implement. With your input, we define your end game, get immersed in your market, and arm ourselves with insights to evaluate strategic options. It’s only then that we get cracking on planning and delivery, monitoring progress as we go. Our team are experts in seeing the right path through the clutter.

Our Strategic Process


We always begin with the end in mind.

This phase is all about documenting answers to some pretty important questions. Why are we here and where do we want to go? What is our reason for being? What problem are we trying to solve? How do we do this better than our competition? And most importantly, what are we trying to achieve?


We immerse ourselves deeply to become an extension of the brand.

This phase is all about understanding the current situation…where we’re at right now. In this phase, we listen carefully, ask questions, conduct research and immerse ourselves in the issues that matter. The most important element in this phase is getting to know your customer and everything about them. We also seek to learn about your market and competitive landscape.


Armed with insights, we devise and evaluate strategic options.

This phase has our strategic and creative teams collaborating to scope the possibilities. We also ensure that we link objectives with strategies and resources. This thinking, combined with the insights we have gained and the experience of our team, leads us to the right path.


At the end of the day, we are makers.

In phase 4, we do. We chart a course, prepare a plan, and deliver. Depending on the project, this might mean a report with recommendations, or it might mean defining the elements of the marketing mix, building a website or devising an integrated marketing campaign.


How did we go?

We’re not into launch and abandon. Once our strategy is in play, it’s important to monitor, evaluate and refine. Massive opportunities arise in this phase to improve and amplify, so we take this phase very seriously.