PHASE 1: DEFINE
We always begin with the end in mind.
This phase is all about documenting answers to some pretty important questions. Why are we here and where do we want to go? What is our reason for being? What problem are we trying to solve? How do we do this better than our competition? And most importantly, what are we trying to achieve?
PHASE 2: INVESTIGATE
We immerse ourselves deeply to become an extension of the brand.
This phase is all about understanding the current situation…where we’re at right now. In this phase, we listen carefully, ask questions, conduct research and immerse ourselves in the issues that matter. The most important element in this phase is getting to know your customer and everything about them. We also seek to learn about your market and competitive landscape.
PHASE 3: ANALYSE
Armed with insights, we devise and evaluate strategic options.
This phase has our strategic and creative teams collaborating to scope the possibilities. We also ensure that we link objectives with strategies and resources. This thinking, combined with the insights we have gained and the experience of our team, leads us to the right path.
PHASE 4: CREATE
At the end of the day, we are makers.
In phase 4, we do. We chart a course, prepare a plan, and deliver. Depending on the project, this might mean a report with recommendations, or it might mean defining the elements of the marketing mix, building a website or devising an integrated marketing campaign.
PHASE 5: ASSESS
How did we go?
We’re not into launch and abandon. Once our strategy is in play, it’s important to monitor, evaluate and refine. Massive opportunities arise in this phase to improve and amplify, so we take this phase very seriously.