We built a complete website including page by page high-definition wireframes that were fine-tuned to be the perfect fit for the target market and industry based on our conducted research. This also involved our team data-building all the pages, all of which were customised for the business – no shortcuts here. We implemented a key-word strategy throughout the website build, to ensure the website was search engine friendly, and would rank highly organically when first launched.
Our biggest challenge was then transferring past content from the old website to the new website. This was approximately 2000 hours’ worth of work that took place over 6 months. We collated over 10,000 images from numerous databases, renamed and catalogued them into a new image library.
Our project also didn’t stop, once the website was live. We wanted the Lendlease Retirement Living team to feel supported and empowered during these changes. So, we built a digital training platform for their marketing team and hosted monthly Q/As sessions for their team. This Tier 1 support platform was also a way for their team to reach out to us with questions anytime, so that we could guide the team on any technical or website enquiries. We also assisted their 3 content producers who tested the website daily, in solving any minor bugs.
