Four reasons to choose an independent marketing agency over a big corporate
The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate marketing agencies in the past, and their work has mostly […]
What makes a killer advertising campaign?
It’s a hard question and there are many views on what makes an advertising campaign great. Is it winning awards? Is it shifting more products? Or growing the public awareness of your product? In order to determine if a campaign is successful or not, you first have to determine what the desired goal is for […]
Who says conservative brands can’t have a bit of fun?
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin Conservative brands get a raw deal. While their more youthful, sexy and luxurious cousins have a wonderful time being implemented in all […]
3 simple ways to start having more conversations with your customers
Do we ever really know what our customers are thinking? If your answer is yes, my guess is you invest a tonne of money in ongoing market research – both online and offline to stay on top of changing customer behaviours, expectations and perceptions. Or, you have a dedicated contact centre with customer service representatives […]
Marketing to millennials
By now it’s highly likely that you’ve seen Simon Sinek’s viral video on millennials. If you haven’t you should probably watch it. Sinek shares great insights into the millennial generation (born roughly after 1984) and suggests millennials are marked by how they were raised, impatience, technology addiction and their environment. If millennials make up a […]
Content Marketing – what it is and why you need it
Content marketing is pretty much what it sounds like right? Using content to market your business. But isn’t that what we’ve been doing? But what is content exactly? And where do you ‘market’ it? Answering these questions depends on a couple of things – who your market is (customer personas unique to your business) and […]
S is for Strategy
Much like a ship flailing around at sea, in the dark, near a rocky coastline, as a storm rages (ok, you get the point, I’ll hold off mentioning the hole in the hull that’s filling with water!) your brand can get into deep water without a lighthouse, or in this case, a strategy. Just as […]
7 tips for improving Facebook engagement
Still ranked as the number 1 social media platform, Facebook has amassed 1.7 billion monthly users with 15 million users in Australia alone. By now, it’s more than likely you have a Facebook page for your business but you might be wondering whether it’s actually driving traffic let alone converting sales. Given that most of […]
The importance of proofing
The Oxford English Corpus has collated a list of the most commonly misspelled words in the English language. Accommodate, believe, chauffeur, embarrass and tomorrow are up there with the worst offenders and don’t forget i before e with receive. Pop Quiz! Yes or No, are these words spelt correctly? bureaucracy liaison jewelry occurrance entrepreneur If […]
7 tips for writing non boring copy!
When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere that was designed to promote a product or company message, but didn’t bore you senseless and (*gasp*) even piqued your interest? Anything coming to mind? These ‘content unicorns’ are rare. […]