The 7 most common Instagram mistakes
While Instagram is easy and fun to use, not having a clear strategy is likely to end up with mediocre results and disengagement of your customers and loyal followers. With 300 million daily users, Instagram is definitely worth the time and effort and presents a great opportunity to market your products and engage with your […]
Top 11 LinkedIn hacks – get more from your company page
So you set up your company page on LinkedIn and you maybe post and share here and there but, where’s the new business opportunities, employee engagement and recruitment benefits you’ve heard so much about? In short, what’s the big deal? Here are 11 easy (and mostly free) ideas for getting you more out of your […]
On your bike!
One morning on my way to work I took the above picture. Can you think of a better way to get to work? For me, it certainly beats being stuck on Punt Road or squashed between a banker and a student on the train. Being Danish, I was brought up on a bicycle. 50% of […]
Freelancers versus agency – Who wins on strategy?
First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I did some awesome creative (ahem, if I do say so myself!). But it boils down to this: more people equals more ideas, skill sets, experience, resources…The list goes on. More […]
Why white space is critical in good design
Balance, harmony, elegance, professionalism, promoting a clear message… These are the words coming to mind when I think of the use of white space in graphic design. But before we continue down the path of white space, let’s take a quick detour into the topic of what is good graphic design. Good graphic design. Not […]
The ups and downs of global marketing
Globalisation – the corporate buzz word that started buzzing back in the days when we had to dial up every time we checked our email or googled for cat videos. As marketers, living in a globally connected world has opened up new industries, technologies, channels and audiences. As a result, work we create may be […]
Crisis communication: Owning it.
2016 has given us a couple of shining examples of what to do and what not to do when it comes to companies owning a crisis. Telstra – how to own an outage crisis I take my hat off to Telstra for their handling of a recent mass network outage that impacted 8 million customers. […]
Getting a leg up in a duopoly
Visa vs. Mastercard, Apple vs. Microsoft, and Woolworths vs. Coles; all duopolies relentlessly battling it out to uphold their collective market share dominance. Both key players in their respective markets spend big marketing bucks to stay on top, yet are constantly bombarded with challenges to maintain their position in an environment of ‘imperfect competition’. Organisations […]
Six steps to a killer e-newsletter strategy
The boss calls you into her office one morning. She’s concerned about the fragmented and random way that the business is communicating with customers. With all best intents, the sales guys are doing their own thing, operations are sending a few emails en-masse to fix common issues, and senior management are giving heads-ups to big […]
Five Tips To Managing And Improving Your Business Reputation
Being in business is like diving in to a pit of snakes. There are dangers lurking at every turn – staff turnover and training, fluctuating cash flow, client dependence, people stealing your coffee cup, fatigue and a lack of resources when you need them most, are just a few of the pitfalls of being a […]