Playing to your strengths…
It’s something we all should do, right? Especially in business, and even more so in marketing. Negative marketing and off-selling on others’ weaknesses is, in my opinion a poor way to build a brand. The only way it ever works is if you have a large budget and a very strong sense of humour. I […]
The Attraction of Youth: teen marketing
Teenagers now have more disposable income than ever before, and they have a powerful influence over family spending. Seen but not heard? Forget it! Opinionated since they could speak, these guys are connected, savvy and increasingly hard to get to. Some brands are targeting this segment as major consumers of their products, like fashion labels […]
An idiots guide to improving search results
Are you sick of the emails promising to get you “onto the front page with Google”? Do you wonder what SEO [Search Engine Optimisation] and SEM [Search Engine Marketing] are? Do you ever wonder about if your website could actually increase your bottom line if you are not selling plastic things from china or some […]