Handling brand attacks in the media

The least popular orange person of our times, President Donald Trump, attacked major luxury brand Nordstrom for dumping his daughter Ivanka’s clothing line earlier this year. Though Nordstrom had a completely justifiable reason to do so, the potential damage to their brand could’ve been HUGE! My daughter Ivanka has been treated so unfairly by @Nordstrom. […]

Crisis management in the digital age

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” so sayeth investment guru and all-round multi-billionaire Warren Buffet. These are wise, wise words, Mr Buffet that withstand the test of time with just one minor amendment. Today, it can take just […]

Internal marketing – what it is and why it’s important

As a general rule, happy staff internally equals happy customers externally. That’s the purpose of an internal marketing function. You may know it as internal branding or even internal communications, but the practice is largely the same = keeping staff informed and up-to-date with what’s going on in your business to create powerful brand ambassadors […]

Crisis communication: Owning it.

2016 has given us a couple of shining examples of what to do and what not to do when it comes to companies owning a crisis. Telstra – how to own an outage crisis I take my hat off to Telstra for their handling of a recent mass network outage that impacted 8 million customers. […]