Handling brand attacks in the media
The least popular orange person of our times, President Donald Trump, attacked major luxury brand Nordstrom for dumping his daughter Ivanka’s clothing line earlier this year. Though Nordstrom had a completely justifiable reason to do so, the potential damage to their brand could’ve been HUGE! My daughter Ivanka has been treated so unfairly by @Nordstrom. […]
Media monitoring and why your business needs it
It’s just about impossible to follow every mention of your business in the media these days. Why? Because the ‘media’ as we know it, is a growing number of public channels available for all to see 24/7 worldwide. It sounds daunting because it is! Setting up Google News Alerts isn’t going to cut it anymore. […]
Four reasons to choose an independent marketing agency over a big corporate
The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate marketing agencies in the past, and their work has mostly […]
Building Big Strong Brands
Few people who have kids would argue that parenting is easy. It takes constant, hard work and lots of it. It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand. And many brand managers, marketers and business owners will, quite rightly, see their […]