What is sustainable marketing and why is it important?
Sustainable marketing is the process of engaging and communicating with customers in a way that considers and minimises the impact of the marketing activity on the environment. Sustainable marketing looks beyond the immediate needs of the business and its customers and balances the long-term interests of society. Importantly, sustainable marketing practices can still focus on […]
Logo Design Processes – Don’t just try and wing it
The visual identity of your business is often the first port of call for your clients. It’s make or break stuff. If you miss the mark you’ll likely be waving goodbye to business. The ultimate goal of a logo is instant recognition. It needs to be memorable and simplicity is an important factor in achieving […]
Colour choice: How it impacts upon your brand.
The connections we make with colour during our lives stay with us forever: colour retains memories, and memories retain colour. Colour corresponds, communicates and has incredible cultural value and meaning. It informs us about everything in our surrounds, such as the change of the seasons (hello Spring!), whether to stop or keep going, and whether […]