Building Big Strong Brands
Few people who have kids would argue that parenting is easy. It takes constant, hard work and lots of it. It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand. And many brand managers, marketers and business owners will, quite rightly, see their […]
Social Media – so how much is too much?
Social Media is a constantly changing mix of channels that bring new and exciting opportunities to connect with your customers, your people and the all-important new business prospects. But, how much is too much? How many channels? How many posts per day? Or is it posts per week? Or (eek!) posts per hour? Just about […]
It’s all about the numbers baby.
Let’s face it, as business people who are in the business of selling and marketing we spend most of our time asking ourselves different versions of the same two questions; How can I get more customers/revenue? Why can’t I find enough time to dedicate to selling/marketing/nurturing? Along the same line most of us have heard […]
Freelancers versus agency – Who wins on strategy?
First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I did some awesome creative (ahem, if I do say so myself!). But it boils down to this: more people equals more ideas, skill sets, experience, resources…The list goes on. More […]