Why Great B2B Customer Events Need Time to Grow
What project sponsors get wrong — and how to build smarter, more strategic events that actually move relationships forward. In B2B, relationships are everything — but too often, event planning doesn’t reflect that reality. We see it time and again: well-meaning organisations decide to host a premium customer event, only to give themselves six weeks, […]
Times up on gender inequality – Navigating gender in advertising
Any conversation on the topic of gender is a minefield these days. It requires an up to date point of view, a sense of compassion and a belief in equality for all. Either that or you risk the full wrath of the female population, their male allies, and anyone who’s rejected the gender binary code. […]
What makes a killer advertising campaign?
It’s a hard question and there are many views on what makes an advertising campaign great. Is it winning awards? Is it shifting more products? Or growing the public awareness of your product? In order to determine if a campaign is successful or not, you first have to determine what the desired goal is for […]