Keeping it real when your business is growing
In today’s increasingly digital world, we humans are desperate for real connection. We don’t just want a product or service that meets our functional need, we want something that satisfies our soul. We want to deal with brands we can trust, with engaging experiences and values that support our own. The need for brand authenticity […]
Smoke and mirrors
Smoke and mirrors is actually a classic technique in magical illusions that makes an entity appear to hover in empty space, sometimes passed off as conjured spirits. There’s a simple “sciencey” explanation for this. Sounds cool – huh? Since this technique was documented in 1770, we have gone on to incorporate the phrase into real […]
Authenticity speaks for itself
Recently, we saw an ad made by the Liberal party go viral. For all the wrong reasons. The ad attempted to depict a regular tradie, on a regular building site, saying some regular things to convince voters. But unfortunately for the Coalition, Australia saw this. Ironically, the advert was mercifully mocked by the very people […]