Tag archive for authenticity

Keeping It Real When Your Business Is Growing

In today’s increasingly digital world, we humans are desperate for real connection. We don’t just want a product or service that meets our functional need, we want something that satisfies our soul. We want to deal with brands we can trust, with engaging experiences and…

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Smoke and Mirrors

Smoke and mirrors is actually a classic technique in magical illusions that makes an entity appear to hover in empty space, sometimes passed off as conjured spirits. There’s a simple “sciencey” explanation for this. Sounds cool – huh? Since this technique was documented in 1770,…

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Authenticity speaks for itself

Authenticity speaks for itself

Recently, we saw an ad made by the Liberal party go viral. For all the wrong reasons. The ad attempted to depict a regular tradie, on a regular building site, saying some regular things to convince voters. But unfortunately for the Coalition, Australia saw this….

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