Freelancers versus agency – Who wins on strategy?
First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I did some awesome creative (ahem, if I do say so myself!). But it boils down to this: more people equals more ideas, skill sets, experience, resources…The list goes on. More […]
Why white space is critical in good design
Balance, harmony, elegance, professionalism, promoting a clear message… These are the words coming to mind when I think of the use of white space in graphic design. But before we continue down the path of white space, let’s take a quick detour into the topic of what is good graphic design. Good graphic design. Not […]
How to maintain brand integrity, and why you need to
Personal integrity means behaving consistently with your beliefs. “I’ll take the bins out tonight,” “The annual report will be on your desk by 9am,” “That mint slice is absolutely the last biscuit I will eat today.” Being a responsible householder, delivering your work commitments on time, staying healthy. It’s about knowing what you believe in, […]