Tag archive for branding - page 3

7 key graphic design trends of 2016

7 key graphic design trends of 2016

Trends go up, trends go down and graphic design trends are definitely no exception to this. But what exactly is a trend and how does it influence what we do as designers? Defined as “a general tendency or direction”- they take a while to emerge and…

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Why white space is critical in good design

Why white space is critical in good design

Balance, harmony, elegance, professionalism, promoting a clear message… These are the words coming to mind when I think of the use of white space in graphic design. But before we continue down the path of white space, let’s take a quick detour into the topic…

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How to maintain brand integrity, and why you need to

How to maintain brand integrity, and why you need to

Personal integrity means behaving consistently with your beliefs. “I’ll take the bins out tonight,” “The annual report will be on your desk by 9am,” “That mint slice is absolutely the last biscuit I will eat today.” Being a responsible householder, delivering your work commitments on…

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