Content Marketing – what it is and why you need it

Content marketing is pretty much what it sounds like right? Using content to market your business. But isn’t that what we’ve been doing? But what is content exactly? And where do you ‘market’ it? Answering these questions depends on a couple of things – who your market is (customer personas unique to your business) and […]

Six steps to a killer e-newsletter strategy

The boss calls you into her office one morning. She’s concerned about the fragmented and random way that the business is communicating with customers. With all best intents, the sales guys are doing their own thing, operations are sending a few emails en-masse to fix common issues, and senior management are giving heads-ups to big […]