Getting to know who your customers (really) are
When you ask clients who their customers are, more often than not, they’ll say something along the lines of ‘we have a growing and diverse mix of customers’ or ‘our customers are represented across many different segments, there’s no typical customer for us’. The problem with this is not zeroing in on the customers that […]
3 simple ways to start having more conversations with your customers
Do we ever really know what our customers are thinking? If your answer is yes, my guess is you invest a tonne of money in ongoing market research – both online and offline to stay on top of changing customer behaviours, expectations and perceptions. Or, you have a dedicated contact centre with customer service representatives […]