2017 Design trends – what’s been hot?
Well, with 2017 getting older and spring almost upon us, we thought it time for a little reflection on what trends have been popular this year. We’re looking at the usual suspects of colour, typography and layout and within each of those we have seen some notable standouts. Here’s a quick summary of what’s been […]
How to choose the perfect font for your brand
An essential part of designing your brand is font selection. At its most basic, it commands consistency. Beyond this, fonts lead to a visual brand identity and assist with recognition in a busy marketplace. Furthermore they communicate brand traits and need to speak to your target audience. Because of this, font selection is not a […]
Colour choice: How it impacts upon your brand.
The connections we make with colour during our lives stay with us forever: colour retains memories, and memories retain colour. Colour corresponds, communicates and has incredible cultural value and meaning. It informs us about everything in our surrounds, such as the change of the seasons (hello Spring!), whether to stop or keep going, and whether […]
Why white space is critical in good design
Balance, harmony, elegance, professionalism, promoting a clear message… These are the words coming to mind when I think of the use of white space in graphic design. But before we continue down the path of white space, let’s take a quick detour into the topic of what is good graphic design. Good graphic design. Not […]