Maximising event publicity – it’s all social these days.
In 2025, getting attention for your event means doing more than just putting up a Facebook post and hoping people rock up. Publicity today is about experience, influence, tech, and most of all — strategy. Here’s how to elevate your event’s visibility and make sure your effort (and budget) pays off. 1. Craft a Compelling […]
Social Media – so how much is too much?
Social media is a constantly changing mix of channels that bring new and exciting opportunities to connect with your customers, your people and the all-important new business prospects. But, how much is too much? How many channels? How many posts per day? Or is it posts per week? Or posts per hour? Just about everyone […]
Social Media Influencers – are they really worth it?
If you’re reading this post it’s almost guaranteed that you’re a social media user and undoubtedly you’re following at least one (or many more) social media “influencers”. From Hollywood celebrities to small town gals (& guys) who have amassed millions of followers influencers are becoming a popular component of the social media marketing mix. So […]
7 tips for improving Facebook engagement
Still ranked as the number 1 social media platform, Facebook has amassed 1.7 billion monthly users with 15 million users in Australia alone. By now, it’s more than likely you have a Facebook page for your business but you might be wondering whether it’s actually driving traffic let alone converting sales. Given that most of […]