7 Reasons why you shouldn’t DIY your logo design

You’ve got this amazing idea for a new business, you’re bubbling with excitement and you can’t wait to get started. You’re thinking that the first thing you need is a logo, right? “Yes, I need a logo, I need it quick and I don’t really have much cash to splash on getting a designer to […]

How to choose the perfect font for your brand

An essential part of designing your brand is font selection. At its most basic, it commands consistency. Beyond this, fonts lead to a visual brand identity and assist with recognition in a busy marketplace. Furthermore they communicate brand traits and need to speak to your target audience. Because of this, font selection is not a […]