Social Media – so how much is too much?
Social media is a constantly changing mix of channels that bring new and exciting opportunities to connect with your customers, your people and the all-important new business prospects. But, how much is too much? How many channels? How many posts per day? Or is it posts per week? Or posts per hour? Just about everyone […]
Social Media Influencers – are they really worth it?
If you’re reading this post it’s almost guaranteed that you’re a social media user and undoubtedly you’re following at least one (or many more) social media “influencers”. From Hollywood celebrities to small town gals (& guys) who have amassed millions of followers influencers are becoming a popular component of the social media marketing mix. So […]
The 7 most common Instagram mistakes
While Instagram is easy and fun to use, not having a clear strategy is likely to end up with mediocre results and disengagement of your customers and loyal followers. With 300 million daily users, Instagram is definitely worth the time and effort and presents a great opportunity to market your products and engage with your […]
Maximising event publicity – it’s all social these days.
I recently watched Bat Kid Begins a gorgeous documentary film about the viral bonanza that became of a Make a Wish event in San Francisco back in 2013. Not only was the documentary a heart-warming story of a little boy with a big dream but it got me thinking about the simple ways all events […]