S is for Strategy
Much like a ship flailing around at sea, in the dark, near a rocky coastline, as a storm rages (ok, you get the point, I’ll hold off mentioning the hole in the hull that’s filling with water!) your brand can get into deep water without a lighthouse, or in this case, a strategy. Just as […]
7 tips for writing non boring copy!
When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere that was designed to promote a product or company message, but didn’t bore you senseless and (*gasp*) even piqued your interest? Anything coming to mind? These ‘content unicorns’ are rare. […]
11 tips for perfect pinning on Pinterest
While Pinterest may be completely addictive to those who love it; spending hours curating boards for everything from home ideas to wedding plans, is it actually a useful social media tool for your business? The answer is yes. Ranking higher than Instagram, Pinterest is the 5th most popular social networking site. So, it’s worth considering […]
If x then y, the automation of everything
The other day as I wandered around Melbourne International airport I felt a little uneasy by just how many apps and other online platforms served up content relevant to my upcoming trip. My banking application popped up with a notification asking me if I wanted to register my overseas travel, opening Google on my phone […]
4 essential ingredients you want in your marketing brief
A marketing brief is a deceptively straight forward document that should never be underestimated. Why? If you thump one out quickly and only include the basic headline stuff – what you want, when you want it, how much you want to spend – you’re missing out on some critical content. Like anything, it’s easy when you […]
Authenticity speaks for itself
Recently, we saw an ad made by the Liberal party go viral. For all the wrong reasons. The ad attempted to depict a regular tradie, on a regular building site, saying some regular things to convince voters. But unfortunately for the Coalition, Australia saw this. Ironically, the advert was mercifully mocked by the very people […]
Logo Design Processes – Don’t just try and wing it
The visual identity of your business is often the first port of call for your clients. It’s make or break stuff. If you miss the mark you’ll likely be waving goodbye to business. The ultimate goal of a logo is instant recognition. It needs to be memorable and simplicity is an important factor in achieving […]
Building Big Strong Brands
Few people who have kids would argue that parenting is easy. It takes constant, hard work and lots of it. It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand. And many brand managers, marketers and business owners will, quite rightly, see their […]
It’s all about the numbers baby.
Let’s face it, as business people who are in the business of selling and marketing we spend most of our time asking ourselves different versions of the same two questions; How can I get more customers/revenue? Why can’t I find enough time to dedicate to selling/marketing/nurturing? Along the same line most of us have heard […]
Freelancers versus agency – Who wins on strategy?
First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I did some awesome creative (ahem, if I do say so myself!). But it boils down to this: more people equals more ideas, skill sets, experience, resources…The list goes on. More […]