We like to refer to projects such as these as the Cuckoo Big Bid movement. The core idea is that organisations can increase their success in moving proposed projects to the next stage by writing compelling documents that engage with decision makers. Documents such as these can often contain far too much information. They can be disjointed and dry, losing the attention of the reader and failing to deliver the critical information. In most cases, proposals will be segmented, meaning that stakeholders will skip to the sections relevant to their departments, ignoring the rest and not understanding the full context of the plan. This results in people making decisions or writing a summary report on an incomplete proposition, which reduces your chance of success.
Our solution to this is integrated documents, a single concept that has the relevant requirements easily digestible by all.
In the case of Aqualand, we prepared a proposal for a large development project. We worked closely with the business to determine the strategic communication goals of the document as well as working with their accounting firm to structure the deals.