Audi Centre Brighton Q7 Launch

The Client

Audi Centre Brighton


October 2006

The Project

Cuckoo Creative created a launch event that would not only be iconically Brighton but would allow guests to get ‘up close and personal’ and feel the experience of the new Audi Q7. We explored the local area for the perfect venue, and found the Middle Brighton Baths. With Port Phillip Bay as the backdrop, this was the perfect venue for the unveiling. Now our only challenge was how to launch the car in a dramatic way, creating a WOW experience for the guests as they continued to party on the first floor of the Baths Pavilion. The answer? Crane a brand new Audi Q7 SUV onto the balcony of the heritage listed building to get really close to the action! Cuckoo Creative underwent the long, detailed process of securing engineering and building approvals, devised a method, and put the team in place to make it happen – ever so carefully! We also provided AV, lighting and all of the other essentials to make it a night to remember.

The Interesting Bit

Organising for the hero to be craned in was no easy task, but no challenge is too big for the Cuckoo team. Our event strategists, planners and producers are all well versed in coming up with solutions to meet our client’s needs – and this was no exception.

The Results

A successful, on-brand event that showcased the luxurious new Audi Q7 in style. The activation gave the Audi Centre Brighton a perfect opportunity to engage with their key customers in a celebratory function that built relationships and helped deliver successful sales results for the new vehicle.