A range of different brand positions, business cultures and customer profiles characterise the ENGIE Australia & New Zealand portfolio of businesses. ENGIE Australia & New Zealand is seeking to create value and capitalise upon its portfolio of operations, by more completely addressing the needs of customers, through an integrated approach to products and services. ENGIE is building the scale of its business through integration, improved offer value and by creating improved customer experiences.
Central to the effort has been the need to identify and articulate a clear and unifying market position for the ENGIE brand in Australia and New Zealand. In addition, the review sought to improve the understanding of the range of customer profiles that exist across the sectors within the business, and the dynamics that drive that customer behaviour. Finally, the review highlighted gaps within the business that were impeding achievement of its top-level objectives. These gaps provided commentary on issues such as internal culture, systems, organisational structure, sales and market development processes and current brand dynamics. All identified gaps have been supported with high-level strategic recommendations.