Great Britain Campaign Launch

The Client

British Foreign Office



The Project

Grand Prix week in Melbourne was the perfect opportunity to launch the GREAT campaign in Australia, with a celebration of British excellence in motorsport. Over 200 guests celebrated the Australian launch which was hosted by the UK Minister for Sport and Olympics Hugh Robertson MP. Formula One legend Sir Jackie Stewart joined the GREAT reception to showcase the best of Britain. Other F1 stars who attended included Williams CEO Alex Burns, Mercedes Benz champion Damon Hill, Mercedes Benz F1 CEO Nick Fry and current driver for Lotus Jerome D’Ambrosio. Cuckoo Creative was delighted to produce this GREAT event. With event production and management in our blood we were well poised at the starting grid to take on this exciting project!

The Interesting Bit

One of the challenges was gaining consensus on room layout from the many stakeholders located across the globe, but our skills in 3D visualisation were just the ticket. Six iterations of design were needed but eventually everyone was in agreement and we knew there would be no unpleasant surprises on the night.

The Results

It was GREAT! An exceptionally successful event produced within incredibly tight lead times. Only a seasoned performer with tried and tested processes and a trusted network of suppliers could have pulled it off.