The People Team at NAB were embarking on a 12-month Leadership Development program with key messaging to be reinforced with their top 1000 executives. Cultural and behavioural change is often the most critical and challenging task within a large organisation such as this, and for NAB it started with internal brand building from the top down.
To launch the program, a one-day forum was held in Melbourne at Peninsula, Central Pier. We were responsible for managing this important event from start to finish.
We transformed the cavernous space and ensured every one of the 1000 guests received VIP treatment – a seamless welcome, a great view, plus delicious and timely refreshments. We looked after project management, collateral creation, venue management and technical production. And because we are a full-service brand strategy agency, we were well placed to bring their brand to life and make value add suggestions to improve message delivery and retention. We also took literally hours of footage that will be used for cascading the messaging to the entire organisation.