Shell Ferrari F1 Media Events

Cuckoo Creative has been given the honour of working with the Ferrari F1 racing team and their technology partner Shell to promote their partnership in the lead up to the Australian Formula One Grand Prix. Over the past eight years we have conceptualised, project managed and delivered these important events. It not only creates fantastic global publicity opportunities for all brands involved, but builds excitement prior to the race and often allows fans and media to gain a close-up experience with some of the best in the world, right in the heart of Melbourne. We are responsible for creating each years’ theme for the event. Past themes have included:

• Drivers making coffee at Brunetti’s
• Drivers riding Colnago bicycles which powered Carerra slot cars around a replica model Albert Park race track.
• A partnership with Lego to unveil a life sized replica of a Ferrari racing car in support of a retail promotion whereby customers could purchase Ferrari Lego models from Shell petrol stations.

Cuckoo Creative produce and orchestrate each event, end-to-end. In shining examples of collaboration, our team work with key client stakeholders from around the world. We focus on strict planning and adhering to best-practice event management. We ensure that client and public safety take the utmost priority and risk management plans are put into place and associated procedures are understood and adhered to at all times.