With the event running over five days, it could have easily started to feel like Groundhog Day for our team. This certainly was not the case for the fact that we had designed each day as a stand-alone event to connect with unique target audiences. This involved a lot of pre-planning and taking the time to really understand the needs, desires and motivations of each group. Some would say ‘Marketing 101’; we say that it’s just a necessity to intimately understand your market.
While in Perth, Cuckoo also had the opportunity to deliver and project manage the Shell stand at the 2011 Perth Motor Show. Almost 30,000 people attended the three day event and flocked to the Shell stand to enjoy the F1 show car and a Ferrari road car on display. They couldn’t get enough of the interactive experiences installed, including racing simulators, touch screens and giveaways that included a highly prized 1:38 scale model Ferrari.