We first got involved with Southern Cross Station to put together some simple infographics. After the initial meeting, we realised they could utilise more of our skillset, and this led to the creation of the Cuckoo Big Bid movement idea. Southern Cross Station found themselves with a little dilemma, albeit a good dilemma to have. The original design and plan of the station was so good that they exceeded their proposed patronage by three to one. This led to a need for development to accommodate all the extra traffic. To achieve this, a proposal needed to be approved by government before any changes could go ahead.
The station is about ten years old and the original plan gave it a lifespan of roughly thirty years. The projection of usage for the project assumed around 50 million people using the location every year with a peak of about 30 thousand people per hour. At this point, the station has exceeded this with approximately 65 million patrons per year.
A large-scale project such as this involves a lot of different departments. From architects and engineers to accountants and other consultants, the proposal needed to explicitly state the plans for the upgrade while accommodating and managing all these different divisions. The primary goal was a document that made sense and could be approved with efficiency.
