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We’ve heard it a bajillion times – content is king. It’s the centerpiece of an effective marketing strategy. Recently, the marketing catch-cry has become more specific, and video content has ascended to the throne.
Have you ever stopped to consider why? And if you’re a B2B marketer, do you need to bother?
Spoiler alert – YES. Bother.
Video is an engaging content format that’s versatile, powerful and provides exceptional shareability. Customers love it because it’s easy to consume, entertaining ...