Five Tips To Managing And Improving Your Business Reputation
Being in business is like diving in to a pit of snakes. There are dangers lurking at every turn – staff turnover and training, fluctuating cash flow, client dependence, people stealing your coffee cup, fatigue and a lack of resources when you need them most, are just a few of the pitfalls of being a […]
7 reasons June is a great month for organising your Christmas party
Last minute planning for your Christmas party is miserable – you’ll need to search twice as hard for a half as good venue. Even now, some of the best spots will be pre-booked. But never fear, you’ll still be miles ahead of all those last minuters… So close to the beginning of the financial year, the […]
How often do you review your marketing resourcing strategy?
Let’s assume you spend time on a regular basis reviewing your customers, your brand, your market position, and your message. How often do you think about exactly how you are going to deliver that plan? Do you have the flexibility to allow for increases and decreases in tempo and project requirements? Do you have enough […]
How to maintain brand integrity, and why you need to
Personal integrity means behaving consistently with your beliefs. “I’ll take the bins out tonight,” “The annual report will be on your desk by 9am,” “That mint slice is absolutely the last biscuit I will eat today.” Being a responsible householder, delivering your work commitments on time, staying healthy. It’s about knowing what you believe in, […]
Strategic thinking: How to come up with the “I Wish I Had Thought Of That” idea
How many times have you looked at a brilliant solution and thought, “That’s so simple,” or “Why hasn’t someone thought of that before?” A doughnut and a croissant = the cronut. A simple piece of wire bent to hold up a shirt = the coat hanger. Airbnb. The submarine umbrella. Some are the result of […]
Why you should embrace workplace diversity
People sometimes say “It takes all sorts to make a world” when they are describing odd behaviour. For instance, if I was feeling charitable I might use this phrase to discuss a woman who plans to marry a tree. On a less charitable day, I might use other descriptors. But, the phrase is equally valid […]