Brand Culture – The secret weapon in building business success
Gone are the times of just aligning your target market with a communications strategy that supports your brand positioning. It’s all about the brand culture. Brand culture determines the way your employees engage with the brand and consequently how they deliver customer experiences. It’d be nice if you could bottle that entrepreneurial energy of the […]
Standing the test of time
The value of nostalgia should not be underrated. If your brand elicits feelings of nostalgia in customers, it’s probably taken decades to establish and it’s an invaluable asset. A study published by the Journal of Consumer Research found that feeling nostalgic encourages people to part with their money and be willing to pay more for […]