Conspicuous charity and the rise of BRAND ME
Looking around at almost all of my friend’s places there is at least one prominently positioned product aiding charity. From the Who Gives A Crap toilet paper, to the Thank You water in the fridge or the Thank You hand wash at my yoga studio, the Thank You nappies in the stroller or the Thank […]
4 essential ingredients you want in your marketing brief
A marketing brief is a deceptively straight forward document that should never be underestimated. Why? If you thump one out quickly and only include the basic headline stuff – what you want, when you want it, how much you want to spend – you’re missing out on some critical content. Like anything, it’s easy when you […]
Authenticity speaks for itself
Recently, we saw an ad made by the Liberal party go viral. For all the wrong reasons. The ad attempted to depict a regular tradie, on a regular building site, saying some regular things to convince voters. But unfortunately for the Coalition, Australia saw this. Ironically, the advert was mercifully mocked by the very people […]
Virtual Reality. Are we there yet?
Every year for the past 10 years, I’ve heard that Virtual Reality will be the next big thing. Brands today want their consumers to have immersive experiences and I can’t think of anything more immersive than VR. So why hasn’t VR gone mainstream yet, and will VR actually be the next big thing in the […]
Logo Design Processes – Don’t just try and wing it
The visual identity of your business is often the first port of call for your clients. It’s make or break stuff. If you miss the mark you’ll likely be waving goodbye to business. The ultimate goal of a logo is instant recognition. It needs to be memorable and simplicity is an important factor in achieving […]
Colour choice: How it impacts upon your brand.
The connections we make with colour during our lives stay with us forever: colour retains memories, and memories retain colour. Colour corresponds, communicates and has incredible cultural value and meaning. It informs us about everything in our surrounds, such as the change of the seasons (hello Spring!), whether to stop or keep going, and whether […]
Creating a voice for your brand
Wouldn’t it be cool if when your company started talking, your customers knew it was you even before you introduced yourself? It’d be kind of like it was in the olden days before caller ID, when you picked up you knew it was Aunty Sue just from the way she launched into the boring-est story […]
Building Big Strong Brands
Few people who have kids would argue that parenting is easy. It takes constant, hard work and lots of it. It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand. And many brand managers, marketers and business owners will, quite rightly, see their […]
The 7 most common Instagram mistakes
While Instagram is easy and fun to use, not having a clear strategy is likely to end up with mediocre results and disengagement of your customers and loyal followers. With 300 million daily users, Instagram is definitely worth the time and effort and presents a great opportunity to market your products and engage with your […]
Top 11 LinkedIn hacks – get more from your company page
So you set up your company page on LinkedIn and you maybe post and share here and there but, where’s the new business opportunities, employee engagement and recruitment benefits you’ve heard so much about? In short, what’s the big deal? Here are 11 easy (and mostly free) ideas for getting you more out of your […]