How to maintain brand integrity, and why you need to
Personal integrity means behaving consistently with your beliefs. “I’ll take the bins out tonight,” “The annual report will be on your desk by 9am,” “That mint slice is absolutely the last biscuit I will eat today.” Being a responsible householder, delivering your work commitments on time, staying healthy. It’s about knowing what you believe in, […]
Why you should embrace workplace diversity
People sometimes say “It takes all sorts to make a world” when they are describing odd behaviour. For instance, if I was feeling charitable I might use this phrase to discuss a woman who plans to marry a tree. On a less charitable day, I might use other descriptors. But, the phrase is equally valid […]
Planning the right Christmas party for your team
History: Do you do the same predictable party, year after year? Can you place bets on when Steve from accounts will start to think he’s Tina Turner? If so, is it a tradition your team would be sad to see go, or are they completely over it? The answers to these questions might give you […]
If at first you don’t succeed… take a journo to lunch.
If at first you don’t succeed… take a journo to lunch. How does a public relations practitioner get their story in the news? How do you get a radio interview for your client? How do you get them on TV? We have had times in the past when we were fully committed to getting our […]
The Attraction of Youth: teen marketing
Teenagers now have more disposable income than ever before, and they have a powerful influence over family spending. Seen but not heard? Forget it! Opinionated since they could speak, these guys are connected, savvy and increasingly hard to get to. Some brands are targeting this segment as major consumers of their products, like fashion labels […]