Why SOME newsletters fail
Let’s get straight to the point and define what the success of a newsletter looks like and how this success can be measured. Before we do so, it’s important to note that today 99.9% of newsletters are emailed and no longer sent in the post. And horse drawn carriages are no longer the primary form […]
11 tips for improving your EDM engagement
Recently I decided to reduce the insane number of emails I was receiving every day so as each marketing email landed in my inbox I made a quick judgement about whether to remove myself from the database or to stay in the loop. Speed reading the content while scrolling all the way to the bottom […]
Businesses are social too
It was immediately obvious how B2C businesses could use social media to their advantage – fun, relatable and informal content that was well, social in tone. It took a while for the B2B world to find their niche, but boy, has that changed. B2B social media strategists have more than come to the party with […]
Handling brand attacks in the media
The least popular orange person of our times, President Donald Trump, attacked major luxury brand Nordstrom for dumping his daughter Ivanka’s clothing line earlier this year. Though Nordstrom had a completely justifiable reason to do so, the potential damage to their brand could’ve been HUGE! My daughter Ivanka has been treated so unfairly by @Nordstrom. […]
Crisis management in the digital age
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” so sayeth investment guru and all-round multi-billionaire Warren Buffet. These are wise, wise words, Mr Buffet that withstand the test of time with just one minor amendment. Today, it can take just […]
Internal marketing – what it is and why it’s important
As a general rule, happy staff internally equals happy customers externally. That’s the purpose of an internal marketing function. You may know it as internal branding or even internal communications, but the practice is largely the same = keeping staff informed and up-to-date with what’s going on in your business to create powerful brand ambassadors […]
11 reasons people love lists
In a world of unlimited information that is easy to access anytime, anywhere in a matter of mouse clicks it’s no wonder we need lists to simplify and quantify the major highlights of our chosen subject. Top 10 restaurants, Best Laptops under $X, 4 places you have to try, Fast Five Facts about Paleo, Bizarre […]
Media monitoring and why your business needs it
It’s just about impossible to follow every mention of your business in the media these days. Why? Because the ‘media’ as we know it, is a growing number of public channels available for all to see 24/7 worldwide. It sounds daunting because it is! Setting up Google News Alerts isn’t going to cut it anymore. […]
Why brand consistency is critical
I can understand how you might find a marketer’s white knuckled commitment to brand consistency kind of annoying. I mean, what is the big deal? Anyone would think it was a ‘life and death’ issue when you hear marketers say things like: ‘No, there’s no way we can do it. We need to think about […]
Getting to know who your customers (really) are
When you ask clients who their customers are, more often than not, they’ll say something along the lines of ‘we have a growing and diverse mix of customers’ or ‘our customers are represented across many different segments, there’s no typical customer for us’. The problem with this is not zeroing in on the customers that […]