Four reasons to choose an independent marketing agency over a big corporate
The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate marketing agencies in the past, and their work has mostly […]
What makes a killer advertising campaign?
It’s a hard question and there are many views on what makes an advertising campaign great. Is it winning awards? Is it shifting more products? Or growing the public awareness of your product? In order to determine if a campaign is successful or not, you first have to determine what the desired goal is for […]
Who says conservative brands can’t have a bit of fun?
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin Conservative brands get a raw deal. While their more youthful, sexy and luxurious cousins have a wonderful time being implemented in all […]
3 simple ways to start having more conversations with your customers
Do we ever really know what our customers are thinking? If your answer is yes, my guess is you invest a tonne of money in ongoing market research – both online and offline to stay on top of changing customer behaviours, expectations and perceptions. Or, you have a dedicated contact centre with customer service representatives […]
Content Marketing – what it is and why you need it
Content marketing is pretty much what it sounds like right? Using content to market your business. But isn’t that what we’ve been doing? But what is content exactly? And where do you ‘market’ it? Answering these questions depends on a couple of things – who your market is (customer personas unique to your business) and […]
7 tips for improving Facebook engagement
Still ranked as the number 1 social media platform, Facebook has amassed 1.7 billion monthly users with 15 million users in Australia alone. By now, it’s more than likely you have a Facebook page for your business but you might be wondering whether it’s actually driving traffic let alone converting sales. Given that most of […]
The importance of proofing
The Oxford English Corpus has collated a list of the most commonly misspelled words in the English language. Accommodate, believe, chauffeur, embarrass and tomorrow are up there with the worst offenders and don’t forget i before e with receive. Pop Quiz! Yes or No, are these words spelt correctly? bureaucracy liaison jewelry occurrance entrepreneur If […]
7 tips for writing non boring copy!
When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere that was designed to promote a product or company message, but didn’t bore you senseless and (*gasp*) even piqued your interest? Anything coming to mind? These ‘content unicorns’ are rare. […]
If x then y, the automation of everything
The other day as I wandered around Melbourne International airport I felt a little uneasy by just how many apps and other online platforms served up content relevant to my upcoming trip. My banking application popped up with a notification asking me if I wanted to register my overseas travel, opening Google on my phone […]
Conspicuous charity and the rise of BRAND ME
Looking around at almost all of my friend’s places there is at least one prominently positioned product aiding charity. From the Who Gives A Crap toilet paper, to the Thank You water in the fridge or the Thank You hand wash at my yoga studio, the Thank You nappies in the stroller or the Thank […]