4 essential ingredients you want in your marketing brief
A marketing brief is a deceptively straight forward document that should never be underestimated. Why? If you thump one out quickly and only include the basic headline stuff – what you want, when you want it, how much you want to spend – you’re missing out on some critical content. Like anything, it’s easy when you […]
Authenticity speaks for itself
Recently, we saw an ad made by the Liberal party go viral. For all the wrong reasons. The ad attempted to depict a regular tradie, on a regular building site, saying some regular things to convince voters. But unfortunately for the Coalition, Australia saw this. Ironically, the advert was mercifully mocked by the very people […]
Creating a voice for your brand
Wouldn’t it be cool if when your company started talking, your customers knew it was you even before you introduced yourself? It’d be kind of like it was in the olden days before caller ID, when you picked up you knew it was Aunty Sue just from the way she launched into the boring-est story […]
Building Big Strong Brands
Few people who have kids would argue that parenting is easy. It takes constant, hard work and lots of it. It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand. And many brand managers, marketers and business owners will, quite rightly, see their […]
Social Media – so how much is too much?
Social Media is a constantly changing mix of channels that bring new and exciting opportunities to connect with your customers, your people and the all-important new business prospects. But, how much is too much? How many channels? How many posts per day? Or is it posts per week? Or (eek!) posts per hour? Just about […]
The 7 most common Instagram mistakes
While Instagram is easy and fun to use, not having a clear strategy is likely to end up with mediocre results and disengagement of your customers and loyal followers. With 300 million daily users, Instagram is definitely worth the time and effort and presents a great opportunity to market your products and engage with your […]