11 reasons people love lists
In a world of unlimited information that is easy to access anytime, anywhere in a matter of mouse clicks it’s no wonder we need lists to simplify and quantify the major highlights of our chosen subject. Top 10 restaurants, Best Laptops under $X, 4 places you have to try, Fast Five Facts about Paleo, Bizarre […]
6 Marketing Trends in 2017
Wouldn’t it be great if we could predict the future? The only thing that we for certain can predict is that the future is unpredictable and even so we can’t help speculate and guess what will be the next big thing. Here are 6 marketing trends we believe will be dominant in 2017. Mobile Video […]
Media monitoring and why your business needs it
It’s just about impossible to follow every mention of your business in the media these days. Why? Because the ‘media’ as we know it, is a growing number of public channels available for all to see 24/7 worldwide. It sounds daunting because it is! Setting up Google News Alerts isn’t going to cut it anymore. […]
Why brand consistency is critical
I can understand how you might find a marketer’s white knuckled commitment to brand consistency kind of annoying. I mean, what is the big deal? Anyone would think it was a ‘life and death’ issue when you hear marketers say things like: ‘No, there’s no way we can do it. We need to think about […]
Getting to know who your customers (really) are
When you ask clients who their customers are, more often than not, they’ll say something along the lines of ‘we have a growing and diverse mix of customers’ or ‘our customers are represented across many different segments, there’s no typical customer for us’. The problem with this is not zeroing in on the customers that […]
Four reasons to choose an independent marketing agency over a big corporate
The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate marketing agencies in the past, and their work has mostly […]
What makes a killer advertising campaign?
It’s a hard question and there are many views on what makes an advertising campaign great. Is it winning awards? Is it shifting more products? Or growing the public awareness of your product? In order to determine if a campaign is successful or not, you first have to determine what the desired goal is for […]
Who says conservative brands can’t have a bit of fun?
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin Conservative brands get a raw deal. While their more youthful, sexy and luxurious cousins have a wonderful time being implemented in all […]
3 simple ways to start having more conversations with your customers
Do we ever really know what our customers are thinking? If your answer is yes, my guess is you invest a tonne of money in ongoing market research – both online and offline to stay on top of changing customer behaviours, expectations and perceptions. Or, you have a dedicated contact centre with customer service representatives […]
Marketing to millennials
By now it’s highly likely that you’ve seen Simon Sinek’s viral video on millennials. If you haven’t you should probably watch it. Sinek shares great insights into the millennial generation (born roughly after 1984) and suggests millennials are marked by how they were raised, impatience, technology addiction and their environment. If millennials make up a […]