Colour choice: How it impacts upon your brand.
The connections we make with colour during our lives stay with us forever: colour retains memories, and memories retain colour. Colour corresponds, communicates and has incredible cultural value and meaning. It informs us about everything in our surrounds, such as the change of the seasons (hello Spring!), whether to stop or keep going, and whether […]
Creating a voice for your brand
Wouldn’t it be cool if when your company started talking, your customers knew it was you even before you introduced yourself? It’d be kind of like it was in the olden days before caller ID, when you picked up you knew it was Aunty Sue just from the way she launched into the boring-est story […]
Building Big Strong Brands
Few people who have kids would argue that parenting is easy. It takes constant, hard work and lots of it. It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand. And many brand managers, marketers and business owners will, quite rightly, see their […]
The 7 most common Instagram mistakes
While Instagram is easy and fun to use, not having a clear strategy is likely to end up with mediocre results and disengagement of your customers and loyal followers. With 300 million daily users, Instagram is definitely worth the time and effort and presents a great opportunity to market your products and engage with your […]
It’s all about the numbers baby.
Let’s face it, as business people who are in the business of selling and marketing we spend most of our time asking ourselves different versions of the same two questions; How can I get more customers/revenue? Why can’t I find enough time to dedicate to selling/marketing/nurturing? Along the same line most of us have heard […]
Top 11 LinkedIn hacks – get more from your company page
So you set up your company page on LinkedIn and you maybe post and share here and there but, where’s the new business opportunities, employee engagement and recruitment benefits you’ve heard so much about? In short, what’s the big deal? Here are 11 easy (and mostly free) ideas for getting you more out of your […]
On your bike!
One morning on my way to work I took the above picture. Can you think of a better way to get to work? For me, it certainly beats being stuck on Punt Road or squashed between a banker and a student on the train. Being Danish, I was brought up on a bicycle. 50% of […]
Freelancers versus agency – Who wins on strategy?
First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I did some awesome creative (ahem, if I do say so myself!). But it boils down to this: more people equals more ideas, skill sets, experience, resources…The list goes on. More […]
7 key graphic design trends of 2016
Trends go up, trends go down and graphic design trends are definitely no exception to this. But what exactly is a trend and how does it influence what we do as designers? Defined as “a general tendency or direction”- they take a while to emerge and are influenced by fashion, culture, media and history. Some stay […]
Why white space is critical in good design
Balance, harmony, elegance, professionalism, promoting a clear message… These are the words coming to mind when I think of the use of white space in graphic design. But before we continue down the path of white space, let’s take a quick detour into the topic of what is good graphic design. Good graphic design. Not […]