Why Brand Activations Work (Even When You Can’t Measure Them Easily)
Experience builds memory. Memory builds preference. And that’s not always quantifiable — but it’s always valuable. The key to a good brand activation isn’t just doing it “because it’s fun” or “for awareness.” It should be grounded in either measurable commercial goals or intangible brand goals that guide strategy and performance measurement. If it doesn’t […]
Why Going Local Wins: The Case for Choosing an In-Country Agency
Why Going Local Wins: The Case for Choosing an In-Country Agency In an era of globally aligned brands and regionally templated campaigns, it’s tempting to think that consistency equals effectiveness. But when it comes to making real connections — with communities, customers, and employees — brands need more than consistency. They need context. That’s why […]
Logo Design Processes – Don’t just try and wing it
The visual identity of your business is often the first port of call for your clients. It’s make or break stuff. If you miss the mark you’ll likely be waving goodbye to business. The ultimate goal of a logo is instant recognition. It needs to be memorable and simplicity is an important factor in achieving […]