Why we love email automation and you should too
Email marketing is one of the most powerful marketing tools in our modern-day marketing arsenal. But if your email marketing still only consists of pumping out one-off campaigns and newsletters that go to your whole list, you could be missing out big time. We ♥ email automation because it’s personalised, micro-targeted, timely and efficient communication […]
Good ol’ email marketing. Still the king after all these years!
We’re all familiar with email. Before the advent of social media and all the cool tools that kids use nowadays, email was the de facto electronic communication method. And in a way, it still is. The first ever email was sent in 1971, but it took another 7 years for someone to realise that they […]
Why SOME newsletters fail
Let’s get straight to the point and define what the success of a newsletter looks like and how this success can be measured. Before we do so, it’s important to note that today 99.9% of newsletters are emailed and no longer sent in the post. And horse drawn carriages are no longer the primary form […]