Can you survive on word-of-mouth alone?
The short answer is no. What!? A blog that answers the initial question in the first line and doesn’t make you read all the way through to the call to action at the end? Crazy right!? Make sure you tell all of your friends how crazy we are. WHY IS THE SHORT ANSWER NO THOUGH? […]
The true cost of false advertising
“You’ll feel better on Swisse.” This is the slogan that Swisse, a Melbourne health and wellness company, was forced to defend against false advertising claims. In March 2012, the Therapeutic Goods Administration (TGA) forced Swisse to cease using the slogan as it could not be proven that people did actually feel better when using the […]
11 ways to measure social media ROI
Social media is so ingrained in our everyday lives it’s difficult to remember what it was like before it existed. No news feeds to check, no pop up notifications and no post likes! With approximately 70% of the total Australian population active on Facebook, and 1 in 2 Australian’s watching Youtube social media has been […]
Why SOME newsletters fail
Let’s get straight to the point and define what the success of a newsletter looks like and how this success can be measured. Before we do so, it’s important to note that today 99.9% of newsletters are emailed and no longer sent in the post. And horse drawn carriages are no longer the primary form […]
Social Media Influencers – are they really worth it?
If you’re reading this post it’s almost guaranteed that you’re a social media user and undoubtedly you’re following at least one (or many more) social media “influencers”. From Hollywood celebrities to small town gals (& guys) who have amassed millions of followers influencers are becoming a popular component of the social media marketing mix. So […]
7 Reasons why you shouldn’t DIY your logo design
You’ve got this amazing idea for a new business, you’re bubbling with excitement and you can’t wait to get started. You’re thinking that the first thing you need is a logo, right? “Yes, I need a logo, I need it quick and I don’t really have much cash to splash on getting a designer to […]
New Twitter features you need to know
Australians love Facebook with a massive chunk of social media users (94%) on the platform, but Twitter is on the rise jumping from 19% to 32% in 2017, according to the latest Sensis Social Media Report. Why now? Could it be the sheer entertainment of following Donald Trump as he bumbles through his presidency with […]
How to choose the perfect font for your brand
An essential part of designing your brand is font selection. At its most basic, it commands consistency. Beyond this, fonts lead to a visual brand identity and assist with recognition in a busy marketplace. Furthermore they communicate brand traits and need to speak to your target audience. Because of this, font selection is not a […]
5 ways to kick start B2B market segmentation
Before we jump in, let’s start with the basics. Knowing your customers is one of the fundamentals of successful marketing – business to consumer (B2C), business to business (B2B), etc. Market segmentation is how we take this knowledge and put customers into distinct groups based around what they want and need to develop targeted campaigns […]
Businesses are social too
It was immediately obvious how B2C businesses could use social media to their advantage – fun, relatable and informal content that was well, social in tone. It took a while for the B2B world to find their niche, but boy, has that changed. B2B social media strategists have more than come to the party with […]