Tag archive for marketing

Good ol’ email marketing. Still the king after all these years!

We’re all familiar with email. Before the advent of social media and all the cool tools that kids use nowadays, email was the de facto electronic communication method. And in a way, it still is. The first ever email was sent in 1971, but it…

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Times Up on Gender Inequality – Navigating Gender in Advertising

Any conversation on the topic of gender is a minefield these days. It requires an up to date point of view, a sense of compassion and a belief in equality for all. Either that or you risk the full wrath of the female population, their…

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Smoke and Mirrors

Smoke and mirrors is actually a classic technique in magical illusions that makes an entity appear to hover in empty space, sometimes passed off as conjured spirits. There’s a simple “sciencey” explanation for this. Sounds cool – huh? Since this technique was documented in 1770,…

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Can You Survive on Word-of-Mouth Alone?

The short answer is no. What!? A blog that answers the initial question in the first line and doesn’t make you read all the way through to the call to action at the end? Crazy right!? Make sure you tell all of your friends how…

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The True Cost of False Advertising

“You’ll feel better on Swisse.” This is the slogan that Swisse, a Melbourne health and wellness company, was forced to defend against false advertising claims. In March 2012, the Therapeutic Goods Administration (TGA) forced Swisse to cease using the slogan as it could not be…

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11 ways to measure social media ROI

11 ways to measure social media ROI

Social media is so ingrained in our everyday lives it’s difficult to remember what it was like before it existed. No news feeds to check, no pop up notifications and no post likes! With approximately 70% of the total Australian population active on Facebook, and…

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Why SOME newsletters fail

Why SOME newsletters fail

Let’s get straight to the point and define what the success of a newsletter looks like and how this success can be measured. Before we do so, it’s important to note that today 99.9% of newsletters are emailed and no longer sent in the post….

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Social Media Influencers – are they really worth it?

Social Media Influencers – are they really worth it?

If you’re reading this post it’s almost guaranteed that you’re a social media user and undoubtedly you’re following at least one (or many more) social media “influencers”. From Hollywood celebrities to small town gals (& guys) who have amassed millions of followers influencers are becoming…

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7 Reasons why you shouldn’t DIY your logo design

7 Reasons why you shouldn’t DIY your logo design

You’ve got this amazing idea for a new business, you’re bubbling with excitement and you can’t wait to get started. You’re thinking that the first thing you need is a logo, right? “Yes, I need a logo, I need it quick and I don’t really…

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New Twitter features you need to know

New Twitter features you need to know

Australians love Facebook with a massive chunk of social media users (94%) on the platform, but Twitter is on the rise jumping from 19% to 32% in 2017, according to the latest Sensis Social Media Report. Why now? Could it be the sheer entertainment of…

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