It’s all about the numbers baby.
Let’s face it, as business people who are in the business of selling and marketing we spend most of our time asking ourselves different versions of the same two questions; How can I get more customers/revenue? Why can’t I find enough time to dedicate to selling/marketing/nurturing? Along the same line most of us have heard […]
On your bike!
One morning on my way to work I took the above picture. Can you think of a better way to get to work? For me, it certainly beats being stuck on Punt Road or squashed between a banker and a student on the train. Being Danish, I was brought up on a bicycle. 50% of […]
Freelancers versus agency – Who wins on strategy?
First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I did some awesome creative (ahem, if I do say so myself!). But it boils down to this: more people equals more ideas, skill sets, experience, resources…The list goes on. More […]
Six steps to a killer e-newsletter strategy
The boss calls you into her office one morning. She’s concerned about the fragmented and random way that the business is communicating with customers. With all best intents, the sales guys are doing their own thing, operations are sending a few emails en-masse to fix common issues, and senior management are giving heads-ups to big […]
How often do you review your marketing resourcing strategy?
Let’s assume you spend time on a regular basis reviewing your customers, your brand, your market position, and your message. How often do you think about exactly how you are going to deliver that plan? Do you have the flexibility to allow for increases and decreases in tempo and project requirements? Do you have enough […]
How to maintain brand integrity, and why you need to
Personal integrity means behaving consistently with your beliefs. “I’ll take the bins out tonight,” “The annual report will be on your desk by 9am,” “That mint slice is absolutely the last biscuit I will eat today.” Being a responsible householder, delivering your work commitments on time, staying healthy. It’s about knowing what you believe in, […]
Playing to your strengths…
It’s something we all should do, right? Especially in business, and even more so in marketing. Negative marketing and off-selling on others’ weaknesses is, in my opinion a poor way to build a brand. The only way it ever works is if you have a large budget and a very strong sense of humour. I […]
The Attraction of Youth: teen marketing
Teenagers now have more disposable income than ever before, and they have a powerful influence over family spending. Seen but not heard? Forget it! Opinionated since they could speak, these guys are connected, savvy and increasingly hard to get to. Some brands are targeting this segment as major consumers of their products, like fashion labels […]