Strategic thinking: How to come up with the “I Wish I Had Thought Of That” idea
How many times have you looked at a brilliant solution and thought, “That’s so simple,” or “Why hasn’t someone thought of that before?” A doughnut and a croissant = the cronut. A simple piece of wire bent to hold up a shirt = the coat hanger. Airbnb. The submarine umbrella. Some are the result of […]
A Risky Business – What you should be asking your agencies and suppliers about the way they manage risk.
Last night at the FFA A-League Grand Final, during the winner’s presentation there was an accident. Frank Lowy, chairman of the FFA and the Westfield Group, literally stepped off the stage and fell heavily. On his head [and shoulder]. Luckily, Frank was not badly hurt and (until now), has been very generous about those that […]
The pressure of good publicity
A tale of woe to be sure… as they would have said in the old days. A while ago my better half read a story in Epicure, in The Age, about “Australia’s Best Vanilla Slice”. It was purportedly served from the fish and chip shop in Flinders. For the uninitiated, Flinders is 96 kms from […]
Playing to your strengths…
It’s something we all should do, right? Especially in business, and even more so in marketing. Negative marketing and off-selling on others’ weaknesses is, in my opinion a poor way to build a brand. The only way it ever works is if you have a large budget and a very strong sense of humour. I […]
An idiots guide to improving search results
Are you sick of the emails promising to get you “onto the front page with Google”? Do you wonder what SEO [Search Engine Optimisation] and SEM [Search Engine Marketing] are? Do you ever wonder about if your website could actually increase your bottom line if you are not selling plastic things from china or some […]