Archive for Blog

Creating a winning message starts with understanding your target audience

We are far beyond using the big guns of mass media to tell our stories. That’s not to say there isn’t a place for the old school stuff but in this day and age when we know so much more about our customers, why not…

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The Age of the Podcast – Is it right for your business?

Google has done it again. They love to make life easier and for all you podcast listeners out there, they’re serving up something special for you. Perhaps you haven’t noticed, but just the other week Google added podcasts to their Search feature. Meaning that when…

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Brand Culture – The Secret Weapon in Building Business Success

Gone are the times of just aligning your target market with a communications strategy that supports your brand positioning. It’s all about the brand culture. Brand culture determines the way your employees engage with the brand and consequently how they deliver customer experiences. It’d be…

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Standing The Test Of Time

The value of nostalgia should not be underrated. If your brand elicits feelings of nostalgia in customers, it’s probably taken decades to establish and it’s an invaluable asset. A study published by the Journal of Consumer Research found that feeling nostalgic encourages people to part…

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Keeping It Real When Your Business Is Growing

In today’s increasingly digital world, we humans are desperate for real connection. We don’t just want a product or service that meets our functional need, we want something that satisfies our soul. We want to deal with brands we can trust, with engaging experiences and…

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Hundreds of Ways to Diminish Your Brand Position

Recently I bought a new washing machine. I was disappointed that the ridiculous cost of repairing my, relatively new might I add, machine meant that the best option was to replace it. So, right from the beginning I was a reluctant buyer. Having trawled through…

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The Power of the Promoting Employee

Who would you say is the best trumpet blower for your brand? Was it your satisfied customers that came to mind? Obvious choice. Traditionally customers have been the number one brand fans that if treated right would sell your products or service for you. Their…

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Good ol’ email marketing. Still the king after all these years!

We’re all familiar with email. Before the advent of social media and all the cool tools that kids use nowadays, email was the de facto electronic communication method. And in a way, it still is. The first ever email was sent in 1971, but it…

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Be impactful and effective – 10 tips to develop strong integrated marketing

The success of creating effective and impactful integrated marketing campaigns to achieve your desired marketing outcome can be better secured by planning ahead and taking note of the following ten tips. 1. Establish the competition Who are your main competitive threats? If you don’t already…

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Times Up on Gender Inequality – Navigating Gender in Advertising

Any conversation on the topic of gender is a minefield these days. It requires an up to date point of view, a sense of compassion and a belief in equality for all. Either that or you risk the full wrath of the female population, their…

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