Why video is a must in your B2B marketing strategy

We’ve heard it a bajillion times – content is king. It’s the centerpiece of an effective marketing strategy. Recently, the marketing catch-cry has become more specific, and video content has ascended to the throne. Have you ever stopped to consider why? And if you’re a B2B marketer, do you need to bother? Spoiler alert – […]

Why we love email automation and you should too

Email marketing is one of the most powerful marketing tools in our modern-day marketing arsenal. But if your email marketing still only consists of pumping out one-off campaigns and newsletters that go to your whole list, you could be missing out big time. We ♥ email automation because it’s personalised, micro-targeted, timely and efficient communication […]

What is sustainable marketing and why is it important?

Sustainable marketing is the process of engaging and communicating with customers in a way that considers and minimises the impact of the marketing activity on the environment. Sustainable marketing looks beyond the immediate needs of the business and its customers and balances the long-term interests of society. Importantly, sustainable marketing practices can still focus on […]

Creating a winning message starts with understanding your target audience

We are far beyond using the big guns of mass media to tell our stories. That’s not to say there isn’t a place for the old school stuff but in this day and age when we know so much more about our customers, why not get them when they’re looking. Let’s be clear every communication […]

The age of the podcast – Is it right for your business?

Google has done it again. They love to make life easier and for all you podcast listeners out there, they’re serving up something special for you. Perhaps you haven’t noticed, but just the other week Google added podcasts to their Search feature. Meaning that when you search for a podcast about any given topic, related […]

Brand Culture – The secret weapon in building business success

Gone are the times of just aligning your target market with a communications strategy that supports your brand positioning. It’s all about the brand culture. Brand culture determines the way your employees engage with the brand and consequently how they deliver customer experiences. It’d be nice if you could bottle that entrepreneurial energy of the […]

Standing the test of time

The value of nostalgia should not be underrated. If your brand elicits feelings of nostalgia in customers, it’s probably taken decades to establish and it’s an invaluable asset. A study published by the Journal of Consumer Research found that feeling nostalgic encourages people to part with their money and be willing to pay more for […]

Keeping it real when your business is growing

In today’s increasingly digital world, we humans are desperate for real connection. We don’t just want a product or service that meets our functional need, we want something that satisfies our soul. We want to deal with brands we can trust, with engaging experiences and values that support our own. The need for brand authenticity […]

Hundreds of ways to diminish your brand position

Recently I bought a new washing machine. I was disappointed that the ridiculous cost of repairing my, relatively new might I add, machine meant that the best option was to replace it. So, right from the beginning I was a reluctant buyer. Having trawled through the mass of customer and pricing reviews, I knew exactly […]

The power of the promoting employee

Who would you say is the best trumpet blower for your brand? Was it your satisfied customers that came to mind? Obvious choice. Traditionally customers have been the number one brand fans that if treated right would sell your products or service for you. Their gospel praise for your brand can be effective however, imagine […]